Websites / Growth platforms
Business website design built for search and conversion
Friday Works approaches business website design as the connection between positioning, sales content, technical SEO and lead generation. Every site is shaped around a real buying journey and operating model rather than a generic visual template.
Best-fit scope
When does this service create value?
B2B and export websites
Present capabilities, products, certifications and quotation journeys to buyers in local or international markets.
Website redesign
Rebuild the information architecture, message and technical foundation when an existing site is difficult to manage or does not generate enquiries.
Multilingual websites
Plan content, URLs, hreflang and editorial workflows for teams serving more than one market.
Deliverables
What your team receives
- 01
Discovery, customer journey definition and information architecture.
- 02
Responsive UX/UI aligned with the brand and conversion journey.
- 03
Front-end development and a CMS or content model the team can operate.
- 04
Technical SEO, schema, tracking, testing and handover guidance.
Process
From business problem to operating system
01. Discover
Align on goals, audiences, existing content, technical constraints and measurement criteria.
02. Structure & content
Define the sitemap, core message, wireframes and calls to action before visual design.
03. Design & build
Create the design system, responsive interface and required integrations through clear review rounds.
04. QA & launch
Check content, performance, accessibility, SEO and analytics, then execute a controlled domain transition.
Timeline
A roadmap shaped by scope and evidence
Focused corporate site
Commonly 4–6 weeks when content scope and review responsibilities are clear.
B2B catalogue site
Commonly 6–10 weeks depending on page templates, languages and integrations.
Confirmed plan
Set after discovery because data quality, content readiness and review speed directly affect delivery.
Frequently asked questions
Before we begin
01Is SEO included from the beginning?
Yes. URL structure, metadata, headings, internal links, schema, sitemaps, robots rules and performance are considered during the build. Sustainable SEO still requires useful content and ongoing measurement after launch.
02Does Friday Works use off-the-shelf templates?
We may reuse proven technical building blocks, but the structure, experience and visual system are designed around each organisation's goals, content and brand.
03Can our team update the website?
Yes. The scope defines a suitable CMS or content model, editorial permissions and handover documentation so your team can operate the site.
Talk to Friday Works
Turn your website into a business asset
Share your goals, audience and the constraints of your current website. Friday Works will help identify a practical scope for the first release.
Describe your project