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- The first page should clearly state what the company does, for whom and what a buyer should do next.
- Case studies, delivery capability and an accountable contact beat generic claims.
- Vietnamese and English need distinct URLs, reciprocal links and writing for each audience.
Do not translate word for word and hope buyers infer the rest
Many company sites have an English switch while the essential information remains vague: what the company does, whom it serves and how far delivery goes. A direct translation often keeps context that an overseas buyer does not have.
An English homepage should answer five things: the job you solve, the customer or industry, the capability behind it, proof of delivery and how to make contact. Specific language, real project evidence and a clear next step are more valuable than a string of “leading” claims.
For manufacturers and exporters, capacity, standards, served markets and a commercial owner may matter more than a large hero. Service firms should foreground their working method, case studies and response process.
International buyers do not need to read every page to trust you. They need enough evidence to begin the first conversation.
Five parts an English business site should include
Include a concise position on the homepage, capability pages organised around buyer needs, grounded case studies, a contact page with an accountable recipient and expected response, and clear legal or company information where relevant.
Do not hide every technical document, catalogue or specification behind a form. Show enough to support an initial evaluation, then use the form for a relevant conversation.
Make bilingual SEO serve the right reader
Google recommends separate URLs per language and `hreflang` links between equivalent pages. Readers also need an explicit language switch; do not force a version based on guessed browser language or location.
The more important point is that each version should be written for its own reader. English pages may need different examples, measurements, certifications and explanations. That helps users stay and helps search engines understand that the two pages serve distinct audiences rather than being partial duplicates.
FAQ
Frequently asked questions
Do we need a separate English domain?
Not necessarily. For many businesses, a clear language structure such as /vi and /en, original content for each language and hreflang links are easier to manage.
Where should case studies appear?
Place one or two relevant cases on a service page and link to fuller detail. Buyers should see evidence near the decision they are making.
References
Sources used in this guide
We prioritise official guidance and primary technical sources. Visit each source for full context and the latest updates.